Pinterest trends: How to Find and Utilize Pinterest Trends
Pinterest remains one of the best platforms for spotting emerging trends in interior design, fashion, food, and lifestyle.
In this blog article, I'll show you how to leverage Pinterest for trend spotting and content development.
👉🏻 Tutustu Pinterestin trendeihin vuodelle 2025 (suomeksi)
Trendspotting on Pinterest
Pinterest is the place to spot trending themes, items, products, and events. It has always been a platform where people save and find inspiration, making it a valuable tool for trend forecasting.
Having a great eye and an open mind will help you to see upcoming trends on Pinterest. I know it might not be as simple as it sounds, but let me tell you how I do it.
How to Find Trends on Pinterest?
One thing I know for sure is that you need to browse Pinterest a lot to spot those upcoming trends. If you never spend time on the platform, you will never spot anything. Keep your eyes open and be present.
After seeing some colors, styles, and items appear repeatedly in your Pinterest feed, you can assume they are likely indicators of an upcoming trend.
But you also need to trust your instincts. Not everything you see constantly on your feed will become a mega-trend.
Pinterest’s trend reports are an important part of my trend-spotting process. You can find them on the Pinterest Business insights page, but there’s also another tool that can give you an edge: Pinterest Trends.
The Pinterest Trends tool is an invaluable resource for marketers and content creators aiming to align their strategies with user interests and seasonal patterns. This tool allows you to track how searches for specific keywords evolve over time, helping you understand when interest in a trend starts to rise.
By providing insights into what users are searching for and when, it enables the development of timely and relevant content that resonates with the target audience.
Understanding the Pinterest Trends Tool
The Pinterest Trends tool offers a window into the popularity of search terms over time. Users can input specific keywords to observe their search volume fluctuations throughout the year, presented on a scale from 1 to 100.
This temporal data is crucial for planning content that aligns with peak interest periods. For instance, if data indicates that searches for "pool parties" surge around June, content related to this theme should be published well in advance, ideally starting in mid-April, to capture early planners.
Utilizing Trends for Content Creation
To maximize the effectiveness of the Pinterest Trends tool, consider the following strategies:
Identify Relevant Keywords: Explore keywords pertinent to your niche to understand their search trends. This insight helps in crafting content that meets current user interests.
Plan Seasonally: Use the tool to determine when specific topics peak in popularity. Align your content calendar to publish posts ahead of these peaks, ensuring your content is available when interest is highest.
Enhance Pin Descriptions: Incorporate trending keywords into your pin descriptions to improve visibility and engagement.
Develop Series Content: If a particular topic shows sustained interest, consider creating a series of related posts to maintain audience engagement over time.
My Best Tips for Pinterest Trend Spotting
1. Be Active on Pinterest
Regular browsing is key to spotting trends
Pay attention to recurring elements, colors, and styles
Follow influencers and power users in your niche
Trust your intuition - just because something appears often doesn’t mean it will become a major trend
2. Utilize Pinterest's Tools
Pinterest Trends: Track how searches evolve over time to predict interest peaks.
Pinterest Business insights and trend reports: Valuable for long-term trend analysis.
“Ideas for you” suggestions: These personalized recommendations help identify emerging themes.
Pinterest Predicts annual reports: Pinterest’s future trend forecasting can give you a competitive edge.
Analytics tools for business accounts: Understand what content is performing well and resonating with users.
3. Advanced Trend Spotting
Watch for cross-category patterns - some trends start in one niche and expand to others.
Monitor international trends on other platforms like TikTok, Instagram, and Google Trends to cross-check emerging ideas.
Follow industry leaders and trend creators who have a proven track record of spotting new movements.
Pay attention to seasonal shifts - many trends gain traction based on seasonal demand.
⚡️Action Tip
Start following Pinterest influencers in your niche and other super users, as they are usually the ones who either create trends or spot them first on Pinterest!
💡 PRO Tip
When you type into the Pinterest Search Bar, it will show you “Popular on Pinterest”. This is a great way to see what’s trending at the moment. However, keep in mind that these trends are personalized based on your own interests and previous searches.
What to do when you spot a trend?
❶ The first thing that you should do is create a Pinterest board for that trend and start pinning relevant content. 😁
❷ After you’ve created a Pinterest board, start developing original content that incorporates the upcoming trend into your brand’s strategy.
Pinterest-optimized content ideas:
DIY projects
How-to guides
Recipes
Mood boards & inspiration images
Quotes & tips
❸ Engage & Collaborate to amplify reach.
Timing is crucial! Use the Pinterest Trends tool to determine when a trend is expected to peak and publish your content accordingly. Posting too late means you’ll miss the wave, but posting too early may result in little traction. Strategic timing ensures maximum engagement!
Here’s an example of what I mean:
One old mega-trend has been flamingos.
You’re a lifestyle blogger writing mostly about food, family, and travel.
Brainstorm how you can incorporate flamingos into your blog posts so that they will interest your audience.
You can create a flamingo-themed food party or take a towel with flamingo prints with you when you’re traveling on a beach holiday. Or you can make DIY flamingo crafts with your kid (okay, I don’t know exactly how to do any DIY flamingo crafts things but you may have ideas for that…). There are endless possibilities to be creative and on-trend.
Pssst...flamingos are not a new trend anymore but I just used it as an example of an old trend that was really big on Pinterest.
When creating your content for the trend that you think might be big in the future start contacting possible collaborators and other blogs and bloggers. Ask whether they can help you to spread the word about that soon-to-be trend.
Pitch your trend-driven content to online magazines and bloggers. Connect with brands & creators who might collaborate. Strategically share your content across multiple Pinterest boards.
How to capitalize on trends you've found?
🍋 Document Your Findings
Create a secret board for trend tracking
Save ideas and inspiration systematically
Take notes on your observations
Track which predictions come true
🍋 Develop Original Content
Adapt trends to fit your niche
Create Pinterest-optimized content:
DIY projects
How-to guides
Recipes
Inspiration images
Quotes and tips
🍋 Network and Share
Connect with potential collaborators
Pitch trend-focused articles to other blogs
Share your content strategically across boards
Engage with your community around trending topics
Example: Applying Trends to Different Niches
Let's take sustainability and minimalism as current mega-trends:
Food Bloggers or Restaurant Owners: Zero waste recipes, seasonal cooking
Lifestyle Bloggers or Fashion Shop: Capsule wardrobe, decluttering tips
Interior Design Bloggers or Interior Designers: Upcycling, timeless design
Travel Bloggers or Travel Agency: Sustainable travel, local exploration
⚡️Action Tip: Start a Secret Trend Board
Keep track of your findings by creating a private Pinterest board for trend monitoring. Save inspiration systematically and take notes on predictions.
💡 PRO Tip: Use Pinterest’s Search Bar Smartly
When typing into the Pinterest Search Bar, look at the suggested searches. These are real-time trending topics and an excellent way to validate an emerging trend.
Pinterest Trends: What's Hot on Pinterest in December 2024
It’s the holiday season and there are a lot of holiday and Christmas-related pins spreading around Pinterest at the moment.
How do you know what are the hottest trends in December? I’ve gathered the info for you!
👇🏻👇🏻
Holiday Season Trends:
Sustainable Celebrations:
Eco-friendly gift wrapping alternatives
Zero-waste holiday decorations
Sustainable Christmas tree alternatives
DIY natural ornaments
Second-hand gift ideas
Mindful Gatherings:
Intimate dinner party setups
Meaningful holiday traditions
Digital detox holiday activities
Mental wellness during holidays
Stress-free hosting tips
Modern Holiday Aesthetics:
Scandinavian Christmas decor
Monochromatic holiday color schemes
Minimalist table settings
Natural and organic decorations
Mixed metallic accents
Food & Beverage Trends:
Holiday Entertaining:
Plant-based holiday menus
Micro-batch cocktails
Individual serving presentations
Global holiday fusion recipes
Heritage recipe adaptations
Wellness-Focused Treats:
Sugar-free holiday cookies
Gut-healthy festive drinks
Immunity-boosting hot beverages
Adaptogenic hot chocolate
Fermented holiday sides
Home & Decor:
Cozy Comfort:
Hygge holiday corners
Reading nook setups
Winter wellness spaces
Layered textile designs
Ambient lighting solutions
Smart Storage:
Holiday decoration organization
Small space solutions
Multi-functional furniture
Hidden storage ideas
Decluttering before New Year
Fashion & Style:
Sustainable Style:
Capsule holiday wardrobes
Vintage party wear
Rental fashion for events
Secondhand luxury accessories
Timeless winter pieces
Comfort Luxe:
Elevated loungewear
Versatile party pieces
Statement knitwear
Indoor-outdoor holiday fashion
Sustainable jewelry
Wellness & Self-Care:
Holiday Wellness:
Winter meditation corners
Morning routine rituals
Digital boundaries
Sleep hygiene tips
Stress management practices
Natural Solutions:
DIY aromatherapy blends
Herbal tea combinations
Natural sleep aids
Home spa experiences
Seasonal self-care rituals
Gift-Giving Trends:
Experiential Gifts:
Virtual experience packages
Local adventure vouchers
Skill-building classes
Digital gift alternatives
Memory-making experiences
Conscious Gifting:
Handmade presents
Local artisan products
Zero-waste gifts
Charitable giving ideas
Educational subscriptions
DIY & Crafts:
Sustainable Crafting:
Upcycled decorations
Natural material crafts
Zero-waste gift wrap
Biodegradable ornaments
Eco-friendly advent calendars
Family Activities:
Multi-generational craft projects
Holiday memory keeping
Traditional skill sharing
Digital-free activities
Heritage craft preservation
Travel & Events:
Local Experiences:
Winter staycation ideas
Local holiday markets
Neighborhood light tours
Community celebrations
Regional winter traditions
Virtual Connections:
Digital celebration ideas
Cross-cultural celebrations
Virtual family gatherings
Online holiday workshops
Global tradition sharing
Recurring Pinterest Trends: Your Year-Round Guide
Throughout the year, certain trends consistently emerge on Pinterest, following a predictable pattern. These evergreen trends repeat annually with minimal variation, making them reliable content opportunities for creators.
If you're finding it challenging to spot new trends, here's your foolproof guide to Pinterest's recurring trends.
Why Focus on Recurring Trends?
They're predictable and easier to plan for
Content can be prepared well in advance
They have proven engagement potential
They help build a solid content foundation
They can be updated and reused yearly
Annual Pinterest Trend Calendar:
January - March (Q1)
New Year's resolutions and goals
Organization and decluttering
Healthy recipes and meal planning
Valentine's Day inspiration
Spring cleaning tips
Early garden planning
Easter decorations and recipes
Vision boards
April - June (Q2)
Mother's Day gift ideas
Graduation celebrations
Wedding season content
Summer body preparation
Outdoor entertaining
BBQ and grilling recipes
Travel planning
Gardening and outdoor spaces
Spring cleaning
July - September (Q3)
Back to school preparation
Fall fashion transitions
Halloween planning
Harvest decorations
Comfort food recipes
Home office updates
Fall garden maintenance
October - December (Q4)
Holiday gift guides
Christmas decorations
Winter fashion
Party planning
New Year's Eve ideas
Cozy home updates
Comfort food and baking
Action Tips for Content Creators
Adapt the trends to your niche and audience while maintaining authenticity in your content. The key is to find the balance between trending topics and your unique brand voice. Here are some tips on how to do that:
🥐 Plan Your Content
Create content at least 6-8 weeks before the trend peaks (I usually recommend 3 months or even 6 months before as Pinterest has been very “slow” lately)
Focus on sustainable and mindful celebrations
Emphasize practical solutions for common holiday challenges
Include both traditional and modern interpretations
Create content that promotes well-being during the busy season
Update existing content from previous years
🥐 Optimize Your Pins
Use seasonal keywords in pin titles and descriptions
Create vertical pins with clear, bright imagery
Include step-by-step guides where applicable
Add value through detailed pin descriptions
🥐 Engage with Trends
Combine multiple trending elements in one blog post or a pin
Offer unique perspectives on popular themes
Create series of related content
Cross-reference between different trend categories
Add modern twists to classic themes
Consider also current events and cultural shifts
Create evergreen content for each major trend
Develop template styles for quick updates
Maintain a calendar of recurring trends
Note: These trends are based on current pattern analysis and predictions. Always check Pinterest's official trend reports for the most up-to-date information.
Key Search Terms Trending in December 2024
"Sustainable Christmas ideas"
"Zero-waste gift wrapping"
"Digital detox holiday"
"Natural Christmas decor"
"Plant-based holiday menu"
"Mindful celebration ideas"
"Eco-friendly advent calendar"
"Winter wellness routine"
"Holiday capsule wardrobe"
"Local experience gifts"
If you're struggling to spot emerging trends, start by mastering these reliable, recurring themes. They provide a solid foundation for your Pinterest strategy while you develop your trend-spotting skills.
Note: The key to success with recurring trends is not just following them, but adding your unique perspective and staying relevant to your audience's current needs.
This blog post is updated with the help of AI (Claude) on 3 November 2024.