7 ways to build your personal brand on Pinterest
Create an effective personal brand using Pinterest
Pinterest is a perfect platform to make your personal brand known and really start building your brand recognition.
Personal brands are becoming more and more important, and especially for entrepreneurs, creatives, small business owners, bloggers, and coaches it’s almost vital to have a recognizable personal brand.
A consistent message throughout Pinterest is the key when you want to build your personal brand.
In the era where visual appeal triumphs, Pinterest emerges as a powerful tool to sculpt your personal brand. Pinterest with its unique blend of visuals and search engine capabilities, offers a distinctive way to showcase your skills, passions, and expertise.
My best 7 tips on how to build your personal brand with the help of Pinterest
1. KNOW YOUR MISSION STATEMENT, WHY YOU DO WHAT YOU DO AND WHO YOU ARE
When you know what you and your business stand for and why you’re doing what you’re doing on your business, it’s easier to start enhancing those issues on Pinterest.
The most important thing is to create a Pinterest profile that will attract your target audience.
Your profile is your first impression on Pinterest. It should be a reflection of your brand's aesthetics and values.
Use a professional profile picture, create a compelling bio, and organize your boards thoughtfully to attract the right audience.
However, before you can do that you should know your brand personality because you want to attract only those people who will resonate with your brand message.
Here are a few great articles about brand personality, check them out
Brand Identity from HubSpot and What is a Brand Personality from HubSpot
20 Excellent Examples of Brand Personality to Inspire You by CareerAddict
How to Build a More Human Brand by Ignyte
Brand Personality by The Branding Journal
In addition, a few blog posts regarding personal branding strategy:
30 Personal Branding Strategy Tips For Female Entrepreneurs
Building Your Personal Brand Intentionally
The Ultimate Guide to Personal Branding
Start developing a bespoke tone for your brand voice. Do not try to appeal to everyone on Pinterest.
Concrete steps:
Re-write your Pinterest bio to be aligned with your mission statement. Other pinners would like to know what you do, who you work with, and what you offer to them.
Add your best call-to-action (a link) at the end of your bio.
Include your 1- 2 most relevant keywords in your Pinterest name and in your bio description.
2. START BLOGGING
If you don’t have a blog yet start blogging now. No matter what is your niche or industry, start a blog. That's probably my best advice concerning content creation for Pinterest. Hah!
Creating content and blogging are powerful tools for leveraging Pinterest to boost your personal brand.
Crafting captivating blog posts can catch the attention of influential Pinterest users. When they repin your posts, your content's reach expands significantly through Pinterest's vast network.
That way your content gets shared via Pinterest and it will expand your reach tremendously.
Consistency is key in this process. Regularly share your own content, which means dedicating time to consistent creation as well. Focus on topics that resonate with what people are actively searching for on Pinterest.
Your blog posts should address the challenges and interests of your target audience, offering practical solutions and insights.
High-quality content tends to get noticed and shared on Pinterest. If your current approach isn't yielding the desired results, don't hesitate to reevaluate and adjust your content strategy.
Keep your content aligned with the interests and needs of your audience, and you'll likely see a positive change in your Pinterest engagement and brand growth.
If you do not see progress on Pinterest, be brave and change your content strategy!
3. HAVE A CONSISTENT LOOK AND FEEL
Developing a coherent and consistent visual style on Pinterest is crucial for establishing a strong brand presence.
To create this consistency:
Choose Consistent Colors and Style: Select a color palette and design style that reflects your brand's personality. This consistency in colors and style will become a signature of your brand.
Maintain a Uniform Tone in Your Writing: The way you communicate in your pin descriptions and captions should align with your brand's voice. Whether it's professional, playful, or inspirational, keep it consistent.
Brand Recognition Through Consistency: When your pins have a consistent look and feel, they become instantly recognizable to your audience. This recognition builds over time, enhancing your brand's presence on the platform.
Create Eye-Catching Graphics and Visuals: Your pins need to stand out to capture attention. Invest time in creating visuals that are not only aligned with your brand but are also compelling enough to encourage repins.
Increase Visibility and Recall: The more often people see your branded pins, the more likely they are to remember your brand when they need your products or services. Regular posting of branded content increases visibility and aids in building a loyal following.
Concrete steps:
Create pin templates (or buy ready-made templates) that have your brand colors, font choices, logo, overlays, borders, and other unique elements to your brand.
Add text to your graphics describing the content of your pin. Use a large font that is easy to read.
Use Canva to create your branded pins.
Templates make pinning easy for you, and your audience should be able to instantly recognize your marketing collaterals and pins.
On Pinterest, you can create board covers but they are not necessary. However, I always recommend that you change your board cover image to represent your brand colors or otherwise your aesthetics on Pinterest.
4. PIN CONTENT DAILY
You may have heard the saying that it takes at least an average of 7 interactions with a new customer before they are even thinking about purchasing from you.
If your content isn't showcased regularly, potential customers may miss the chance to interact with your brand. These interactions are crucial for building familiarity and trust, which are key components in the decision-making process of consumers.
By not presenting your content often enough, you risk losing valuable opportunities for engagement, which could ultimately lead to missed sales.
Regularly posting your content to Pinterest ensures that it reaches your audience multiple times, nurturing their journey from initial awareness to eventual purchase.
This consistent visibility not only reinforces your brand but also provides ample opportunities for potential customers to interact with your products or services, paving the way for future purchases.
I recommend that you create a posting schedule for your Pinterest content. It’s really easy to do with Tailwind which is a pin scheduler. You can try it here: Tailwind.*
Tailwind will schedule your content to Pinterest so that it goes to the boards at the most optimized times when your followers and other Pinterest users are online.
Tailwind has other great features too which will help you to monitor your brand awareness and recognition on Pinterest.
Concrete steps:
Creating relevant boards for your content on Pinterest and incorporating keywords into both the board titles and descriptions is a strategic approach to increase your visibility on the platform.
When you use relevant keywords, you align your content with what users are actively searching for. Here's how to effectively do it:
Identify Relevant Keywords: Research and identify keywords that are applicable to your content and your audience's interests. These keywords should represent the core themes of your content.
Optimize Board Titles: Include these keywords in your board titles. The titles should be clear, descriptive, and reflective of the content within the board.
Keyword-Rich Descriptions: Similarly, infuse the board descriptions with these keywords. The descriptions should provide context to what the board is about, using keywords naturally and engagingly.
Enhance Search Visibility: By integrating relevant keywords in both titles and descriptions, you enhance the likelihood of your content appearing in search results when users look for similar topics on Pinterest.
This approach not only makes your content more discoverable but also improves the overall searchability of your boards on Pinterest. It's an effective way to connect with users who are looking for content similar to yours, thereby increasing the chances of engagement and following.
5. PINTEREST KEYWORD OPTIMIZATION (PINTEREST SEO)
Promoting your personal brand on Pinterest effectively requires understanding that Pinterest operates much like a search engine, similar to Google. To maximize the impact of your content on Pinterest, it's important to optimize it with relevant keywords.
Here's how you can find and use the best keywords for your personal brand on Pinterest:
Understand Your Brand and Audience: Identify the core themes of your personal brand and understand the interests and search behaviors of your target audience on Pinterest.
Use Pinterest's Search Bar: Start by typing related terms into Pinterest's search bar. Notice the auto-suggestions provided; these are commonly searched terms related to your input and are great keyword ideas.
Explore Pinterest Trends: Pinterest Trends is a useful tool to see what topics are currently popular. This can give you insights into what keywords are trending and how they might align with your content.
Analyze Successful Pins: Look at pins that are performing well in your niche. Examine their titles, descriptions, and hashtags to identify the keywords they use.
Incorporate Keywords Naturally: Once you have your keywords, incorporate them naturally into your pin titles, descriptions, and even in your board names and descriptions.
Monitor and Adjust: Regularly monitor the performance of your pins. If certain keywords aren't performing as expected, adjust your strategy and try new ones.
By carefully researching and integrating the right keywords into your Pinterest content, you can significantly enhance the visibility and reach of your personal brand on the platform.
The key is to use keywords naturally and in ways that genuinely align with your content and brand identity.
Concrete steps:
Brainstorm and search the 10 best keyword combinations for your personal brand.
Make a list of which places you should always put the most important keywords when you create pins and pin them to your boards.
6. FRESH AND ACCURATE CONTENT
Ensuring that all your personal information and content on Pinterest are current and accurate is vital for maintaining a strong personal brand.
If someone visits your Pinterest profile and finds outdated information, like an old photo or an old location, it can negatively impact the perception of your brand.
An updated and accurate profile is crucial for several reasons:
First Impressions Matter: Your profile often serves as the first point of contact with your audience. An updated profile with a current photo and accurate information presents a professional and attentive image.
Consistency Across Platforms: If you're active on multiple social media platforms, consistency in your personal information across these platforms is key. It helps in building trust and recognition among your audience.
Reflects Professional Growth: Regularly updating your profile reflects your professional growth.
Ensures Relevance: Keeping your location, website, and bio information relevant ensures that you are reaching the right audience and makes it easier for potential collaborators or clients to connect with you.
Strengthens Brand Value: An up-to-date profile enhances your brand value by showcasing your commitment to maintaining a strong, professional online presence.
Regularly review and update your Pinterest profile to ensure it accurately reflects your current personal brand and professional status. This attention to detail will strengthen your brand's value and appeal to your audience.
Concrete steps:
Create a mood board for your personal brand; include your brand colors and words that describe your personal brand. Keep that moodboard updated and remember to update your Pinterest profile and bio, too!
7. BE UNIQUE, BE YOU
When creating your content to Pinterest be unique and interesting. Do not copy content that someone else has already pinned to Pinterest but instead make it look like you.
Here are some tips to make your Pinterest content stand out:
Showcase Your Unique Perspective: Share your views and insights. Let your content reflect your personal take on topics relevant to your brand and audience.
Inject Your Personality: Don't shy away from letting your personality shine through your content. Whether it's through the tone of your writing, the style of your visuals, or the topics you choose, let your pins be a reflection of who you are.
Curate Thoughtfully: Design your boards to not just collate pins, but to tell a story about what you and your brand represent. Choose themes and images that align with your aesthetic preferences and brand values.
Originality in Visuals: Create and use original graphics, photos, and designs that are distinctive to your brand. This not only makes your content unique but also more recognizable as yours.
Concrete steps:
Create personal niche boards that show your personality and aesthetic style. Make sure that they are aligned with the people you’re marketing to, not just for yourself.
I hope you'll find these tips helpful when building your personal brand on Pinterest!
This article is updated with the help of chatGPT on 13 November 2023.