200+ Holiday Keywords for Pinterest Marketing

October 29, 2023 Petra Veikkola

Unlock the Power of Pinterest Marketing: A Guide to 200+ Keywords for Your Holiday Campaigns

NOTE: This blog post may contain affiliate links. If you buy something via my links, I may earn an affiliate commission, at no cost to you.

Welcome to the ultimate guide for mastering your Pinterest marketing this holiday season!

I've curated a comprehensive list of over 200 Holiday Keywords to supercharge your pins, boost engagement, and skyrocket your reach. Ready to make this your most profitable holiday yet? Let's dive in.

Why Keywords Are Your Secret Weapon for Holiday Pinterest Success

The power of keywords on Pinterest cannot be overstated, especially when it comes to holiday planning, shopping, and DIY projects.

Knowing the right keywords to use is crucial for making sure your pins appear in relevant searches, thereby putting your content and products directly in front of your target audience.

Before the holiday rush sets in, perform a comprehensive keyword research operation.

👉🏻 Use Pinterest’s own search bar and Trends tool to identify trending topics and see the related keyword suggestions.

This will give you an idea of what Pinners are actively looking for, be it "Thanksgiving table settings," "DIY Christmas ornaments," or "Black Friday deals."

👉🏻 Make it a point to also pay attention to the seasonal changes in keyword popularity.

Keywords like "gift ideas," "holiday recipes," and "winter skincare" might see a surge in searches as the holidays approach.

Use this data to optimize your pins and boards by incorporating these high-traffic keywords not only in the pin descriptions but also in board names and even in the image text overlays.

Don't overlook long-tail keywords. While “Christmas gifts” might be highly competitive, long-tail variations like “personalized Christmas gifts for mom” could provide you with a niche audience that is more likely to engage with your content.

The Timing Factor: When to Kickstart Your Pinterest Holiday Keyword Research

Starting your keyword research and pinning strategy several months before the holiday season is crucial for maximizing your Pinterest success.

The early start gives you the advantage of understanding emerging trends, consumer behavior, and the competitive landscape, thereby allowing you to position your content for optimal visibility and engagement.

“People on Pinterest don’t wait for ‘jumper weather’ to start making their festive season plans. Even before summer begins, they’re already starting to plan for autumn and winter moments.

That’s because the festive season starts and ends on Pinterest. Giving you more opportunities to reach festive shoppers all across the funnel, all season long.”

- Pinterest Business

Keep in mind that Pinterest's algorithm favors fresh content. Prepare a mixture of new pins along with repurposed or seasonal updates of your existing high-performing pins. Make sure to pepper in your chosen keywords naturally in pin titles, descriptions, and even in the filenames of your pin images for an extra SEO boost.

Wow, that sounds really inspiring!

Begin your holiday content creation by gathering inspiring ideas and creating seasonal boards.

Your holiday boards should be full of inspiration:

ideas for holiday crafting
how to decorate your house for long weekends
easiest DIY gift tutorials
best Holiday Recipes
how to keep children happy during the holidays
party outfits etc

I have already dreamed about the upcoming winter parties that we will be hosting by creating a hygge home, exploring some new holiday drink and food recipes , planning what DIY holiday decor I'll create for our house, and even brainstorming new vegan Christmas recipes!

All that with the help of my seasonal Pinterest boards. I say big and bold YES to all that planning.

You should start planning your boards immediately after you've read these holiday-pinning keyword tips as NOW it’s the time!

"60% of festive shoppers on Pinterest discover new brands and products during the festive season. People who use Pinterest spend more during the festive season than people on other platforms. They also buy for more recipients, spend more on gifts and shop across more categories."

- from Pinterest Business

It might sound crazy but believe me, some people have started to look for Christmas ideas as early as April! But there are also many who are starting just right now.

Seasonal Keyword Strategies: A Deep Dive

Keywords for Halloween

In October, HALLOWEEN is just right around the corner. October sets the stage for Halloween, a holiday that not only captivates the imagination but also marks the beginning of the high-stakes holiday shopping season.

Given its popularity, content related to Halloween — be it posts, pins, or photos — experiences a notable surge in engagement. Marketers should absolutely tap into this phenomenon to connect with their target audience.

According to Pinterest data, the peak season for Halloween-related searches actually begins in July and extends through October. That's a four-month window to captivate potential customers with creative and compelling content.

Whether you're promoting Halloween costumes, decor, or even themed recipes, starting your campaigns early will give you a competitive edge. 🎃

This could mean creating "How-to" guides for DIY costumes or crafting curated lists of top Halloween party essentials. 👻

By being proactive and leveraging these insights, you position yourself optimally to capitalize on the Halloween buzz.

The holiday season kicks off with Halloween, so be well-prepared!

Suggested Halloween keywords list to be used [copy these!]:

Costumes, Pumpkins, Spooky, Trick Or Treat, Haunted, Ghosts, Witches, Candy Corn, Halloween DIY, Scary Movies, Skulls, Cobwebs, Black Cats, Bats, Zombies, Vampires, Halloween Party, Horror, Halloween Decor, Hocus Pocus, Halloween Crafts, Halloween Costume Ideas, DIY Halloween Decorations, Halloween Party Themes, Halloween Treat Bags, Family Halloween Costumes, Scary Halloween Makeup, Halloween Front Porch Ideas, Kids Halloween Activities, Vintage Halloween Decor, Halloween Dinner Recipes, Halloween Cocktails, Couples Halloween Costumes, Halloween Movie Marathon, Halloween Candy Alternatives, Last Minute Halloween Costumes, Halloween Door Decorations

Thanksgiving Keywords: From Food to Festivities

October and November usher in a season filled with the anticipation of THANKSGIVING — a time for gratitude, family gatherings, and of course, indulgent feasting.

As people begin to scour Pinterest for ideas to celebrate this cherished holiday, marketers should seize the opportunity to capture this highly engaged audience with Thanksgiving keywords.

From inventive recipes to table-setting inspiration, the possibilities are as vast as a Thanksgiving dinner spread. 🥰

👉🏻 Don't underestimate the allure of seasonal favorites like Pumpkin Spiced Latte ☕️. Pins related to this popular autumnal drink can serve as a gateway to your broader Thanksgiving-focused content.

Go beyond just recipes; think about creating pins that encapsulate the entire Thanksgiving experience. How about a "Guide to Hosting Your First Thanksgiving Dinner" or "DIY Thanksgiving Centerpiece Ideas?"

👉🏻 Create visually compelling pins that embody the warmth and festivity of the holiday, all while subtly incorporating your products or affiliate links.

By aligning your content with the interests and needs of your audience during this time, you stand a strong chance of making your brand a part of their Thanksgiving traditions.

Pumpkin Spiced Latte, anyone? 🎃

Suggested keywords for Thanksgiving to be used [copy these!]:

Thanksgiving recipes, tablescapes, decoration, crafts, DIYs, kid's activities, dinner parties, turkey, appetizers, games, food, drinks, printables, dinner, stuffing, menu, traditions, vegan, pumpkin pie, pumpkin, Thanksgiving Dinner Recipes, Thanksgiving Table Setting Ideas, Easy Thanksgiving Desserts, DIY Thanksgiving Decorations, Thanksgiving Crafts For Kids, Traditional Thanksgiving Menu, Thanksgiving Leftover Recipes, Vegan Thanksgiving Options, Thanksgiving Outfit Inspiration, Gluten Free Thanksgiving Recipes, Thanksgiving Wine Pairings, Best Thanksgiving Appetizers, Thanksgiving Travel Tips, Thanksgiving Meal Prep Checklist, Hostess Gifts For Thanksgiving, Quick Thanksgiving Side Dishes, Thanksgiving Football Games, Outdoor Thanksgiving Decor, Thanksgiving Place Cards DIY, Thanksgiving Centerpiece Ideas

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Unlock Seasonal Traffic: Essential Fall Keywords for Pinterest Success

A great topic on Pinterest is also everything related to FALL and AUTUMN. Fall and Autumn really present another prime opportunity for online marketers, especially those focusing on lifestyle and home décor.

As temperatures drop and leaves change color, people begin to crave the warmth and comfort that embody the essence of hygge—the Danish art of cozy living. 🍂 This season, make it your mission to curate pins that encapsulate this inviting ethos.

👉🏻 Your boards should be a treasure trove of hygge inspiration, evoking feelings of warmth, contentment, and homey comfort. 🏡

Think soft-lit rooms, flickering candles, plush throws, and steaming mugs of hot cocoa or spiced cider.

People love to immerse themselves in these dreamy settings, so create pins that transport your followers into a world where they can almost feel the warmth of a roaring fireplace or the softness of a cashmere blanket.

Craft your captions with equally evocative language, urging viewers to bring these cozy visions to life in their own homes. By doing so, you're not just sharing ideas; you're offering an emotional refuge, all while building a brand image that resonates deeply with your audience.

Evoke those emotions with hygge homey pins!

Suggested fall keywords and autumn sentences [copy these!]:

Pumpkin, Caramel, Apples, Comfort food, Fall activities for kids, Autumn decorations, Wreaths, Fall porch decoration, Cozy, Hygge home, Autumn Leaves Photography, Fall Fashion Trends, Cozy Autumn Home Decor, Autumn Inspired Recipes, Fall Hiking Trails, Fall DIY Crafts, Best Books For Fall, Autumn Skincare Routine, Fall Festivals Guide, Apple Picking Locations, Fall Color Palettes, Halloween Costume Ideas, Thanksgiving Tablescapes, Pumpkin Spice Recipes, Fall Wedding Inspiration, Autumn Garden Care, Fall Outdoor Activities, Cozy Fall Drinks, Kids Fall Crafts, Budget Friendly Fall Decor

Maximizing Sales and Reach: The Ultimate List of Black Friday Keywords for Pinterest

Hey all online marketers - you cannot miss BLACK FRIDAY! Absolutely not! It's one of the biggest online shopping days of the year. And if you're an affiliate marketer it's your golden day.

This high-stakes event is especially crucial for affiliate marketers, serving as a golden opportunity to maximize earnings through carefully crafted campaigns. Failing to capitalize on Black Friday is tantamount to leaving money on the table.

🆘 Start preparing your posts and pins early, so that you're really ready for hustle and buzzle during the Black Friday weekend. So don't wait until the last minute to start creating your posts and pins - and don’t forget to use Black Friday Keywords.

Designing compelling, click-worthy content ahead of time is essential to ensure you're fully equipped to harness the surge in online activity over the Black Friday weekend.

👉🏻 Focus on creating engaging posts that highlight exclusive deals, limited-time offers, and the unique selling points of the products or services you're promoting.

✔️ Invest time in developing visually striking pins that can drive significant traffic to your affiliated links. By getting a head start on these preparations, you'll be strategically positioned to thrive amid the hustle and bustle of this critical shopping period. 🕶

Suggested Black Friday keywords [copy these!]:

Black Friday Shopping Tips, Best Black Friday Deals, Black Friday Tech Offers, Early Black Friday Sales, Black Friday Fashion Finds, Black Friday Travel Deals, Black Friday Beauty Discounts, Black Friday Home Appliances, Black Friday Online Shopping, Black Friday Gift Guide, Black Friday Store Hours, Black Friday Coupons Codes, Black Friday Sneak Peeks, Black Friday Electronics Sale, Black Friday Gaming Deals, Black Friday Toy Discounts, Black Friday Jewelry Sales, Black Friday Fitness Gear, Last Minute Black Friday Deals, Black Friday Doorbusters

Check out this Black Friday Template Bundle with email and social media copy texts as well! ↓

Digital Domination: Must-Use Cyber Monday Keywords to Optimize Your Pinterest Pins

After Black Friday comes CYBER MONDAY. This online-centric event extends the weekend of bargains, offering a second chance for those who missed earlier deals or another opportunity for those looking to score additional savings. In this digital age, it's essential to capitalize on this event to boost both web traffic and sales.

Strategically designed pins can serve as an effective way to divert attention toward your website and special offers. 👉🏻 Tailor them to showcase your best deals, whether they're discounted products or bundled services, in an eye-catching yet informative manner.

Use compelling imagery and persuasive text that resonate with your target audience.

Remember to include clear calls to action and direct links to the corresponding pages on your website. By doing so, you're not only seizing the revenue potential of Cyber Monday but also building lasting relationships with customers who might return to your site well beyond the holiday season.

Suggested Cyber Monday keywords [copy these!]:

Cyber Monday Shopping Guide, Best Cyber Monday Deals, Cyber Monday Tech Bargains, Cyber Monday Fashion Sales, Cyber Monday Travel Discounts, Cyber Monday Beauty Offers, Top Cyber Monday Stores, Cyber Monday Home Decor, Cyber Monday Jewelry Deals, Cyber Monday Coupon Codes, Cyber Monday Electronics, Cyber Monday Kitchen Gadgets, Cyber Monday Gaming Specials, Cyber Monday Pet Supplies, Cyber Monday Book Deals, Cyber Monday Fitness Equipment, Cyber Monday Baby Gear, Exclusive Cyber Monday Offers, Cyber Monday Craft Supplies, Cyber Monday Luxury Brands

The Ultimate List of Christmas Keywords on Pinterest

CHRISTMAS & WINTER HOLIDAY - they are here pretty soon too! So, be prepared with correct Christmas keywords!

The holiday season is just around the corner, and with it comes the excitement and joy associated with Christmas and the winter festivities.

🎄 For many, this period is synonymous with cozy nights spent by the fireplace, gifts nestled under a beautifully adorned tree, and tables laden with sumptuous feasts.

It's a time when streets come alive with twinkling lights, homes are filled with the aroma of freshly baked cookies, and the air is thick with the melodies of classic holiday tunes. 🎉

In addition to Christmas, the winter holiday season includes a multitude of celebrations from various cultures and traditions. Whether it's the lighting of the menorah during Hanukkah or the seven principles of Kwanzaa, this time of year is rich in diversity and unity.

From late November through the New Year, gatherings of family and friends become focal points, creating lasting memories and deepening connections. 🧑🏻‍🎄🎅🏻

The joy of giving 🎁, expressed through the exchange of gifts and acts of kindness, further enriches this already special time of year.

Suggested Christmas keywords list [copy these!]:

Christmas Gift Ideas, DIY Christmas Decorations, Christmas Cookie Recipes, Holiday Party Themes, Christmas Tree Inspiration, Best Christmas Movies, Christmas Dinner Menu, Handmade Christmas Gifts, Festive Christmas Outfits, Christmas Advent Calendars, Christmas Light Displays, Christmas Wreath Ideas, Christmas Dessert Table, Christmas Crafts for Kids, Christmas Cocktail Recipes, Holiday Shopping Tips, Christmas Stocking Stuffers, Christmas Card Designs, Holiday Skincare Routine, White Christmas Decor Ideas

Suggested Winter Holiday keywords [copy these!]:

Winter Holiday Destinations, Winter Holiday Recipes, Winter Holiday Fashion, Snowy Getaway Ideas, Winter Holiday Crafts, Winter Vacation Packing List, Winter Holiday Party Ideas, Ski Resort Reviews, Winter Holiday Home Decor, Cozy Winter Activities, New Year's Eve Party Themes, Winter Break Family Trips, Winter Holiday Beauty Tips, Winter Holiday Gift Guide, Winter Wonderland Wedding, Warm Winter Drinks, Winter Solstice Traditions, Snowman Building Tips, Winter Adventure Activities, Winter Holiday Movie List

Dreamy Nuptials: Targeted Winter Wedding Keywords for Pinterest Perfection

Don't forget winter weddings which are one big topic on Pinterest!

Winter weddings hold a unique charm that captivates Pinterest audiences, making it a topic you won't want to overlook in your seasonal content strategy.

This Winter Bride image is generated with AI.

The allure of a winter wonderland backdrop, complete with glistening snow and the cozy warmth of fire-lit venues, offers an enchanting setting for saying "I do." 💍

👉🏻 It's not just about the brides and the wedding dresses, which themselves allow for sumptuous layers and glamorous detailing. It's also about capturing that cozy, romantic atmosphere—think twinkling fairy lights, faux fur accents, and rich color palettes.

As a business owner and content creator, this offers you a golden opportunity to explore topics like winter bridal trends, unique winter wedding venues, decor ideas that leverage the snowy aesthetic, and even curated winter wedding menus replete with comforting, seasonally appropriate dishes. 💒

Could you envision a piece on "How to Choose the Perfect Winter Wedding Venue," featuring snow-covered castles or rustic barns adorned with holiday decorations?

What about a pin titled "Winter Wedding Dress Inspirations for 2024," showcasing the latest trends in bridal fashion suited for colder weather?

🫶🏻 From the sparkle of a diamond ring mirroring the snowflakes outside to the intimate charm of a hot cocoa bar at the reception, the possibilities for captivating, Pinterest-worthy content are virtually endless.

By tapping into the winter wedding trend, you're not just aligning with Pinterest's most searched topics; you're offering inspiration to brides-to-be, planners, and dreamers who are hungry for ideas that will make their winter weddings as magical as the season itself.

Suggested Winter Wedding keywords [copy these!]:

Winter Wedding Ideas, Snowy Wedding Photoshoot, Winter Wedding Venues, Winter Bridal Fashion, Winter Wedding Centerpieces, Winter Wedding Favors, Winter Wedding Color Schemes, Cozy Wedding Decor, Winter Wedding Bouquets, Winter Wedding Invitations, Snowflake Wedding Theme, Rustic Winter Wedding, Winter Wedding Makeup, Winter Wedding Cake Designs, Winter Wedding Guest Outfits, Winter Wedding Flower Arrangements, Winter Wedding Ceremony Ideas, Romantic Winter Wedding, Winter Wonderland Wedding Ideas, Indoor Winter Wedding Ceremony

New Year Pinterest Keywords for Maximum Exposure

When this year is coming to an end within a few months, start creating posts and pins related to NEW YEAR.

It's prime time to start focusing on New Year-related content that will captivate your audience's attention. This transitional period is ripe for various types of posts, from reflections on the year gone by to forecasts and trend predictions for the upcoming year.

👉🏻 Start by creating pins around New Year's themes. Craft pins and blog posts that align with the broader seasonal atmosphere of renewal, goal-setting, and celebration.

Remember to incorporate the holiday keywords, such as "Holiday Recipes," "Festive Skincare Routine," and "Christmas Shopping Tips," but also introduce New Year-specific keywords like "New Year Resolutions," "Year-End Reflections," and "New Year Party Ideas." 🎊

For example, you could create a blog post titled "10 Creative New Year's Eve Party Themes" and seed it with Pinterest pins highlighting each theme.

Another idea would be a pin series focused on "Achieving Your New Year Resolutions," using sub-topics like fitness, financial planning, and personal growth.

Don't forget to add pins related to "Winter Weddings," leveraging the close timing of the holiday and New Year seasons for cross-promotional opportunities. 👰🏻‍♂️

As you create these resources, the key is to provide actionable, inspiring content that leverages both holiday and New Year keywords for maximum discoverability. This balanced approach will help you engage with your audience, offering them valuable insights and tips as they navigate the holiday season and look forward to the New Year.

By staying ahead of the game and focusing on New Year-related topics, you'll not only capitalize on the increased Pinterest traffic but also offer meaningful, timely content that will resonate with your audience.

Optimizing Seasonal Holiday Boards: A Guide to Pinterest Visibility

Creating seasonal Pinterest boards is only the first step. Their long-term management is equally crucial for maintaining a dynamic and engaging Pinterest profile.

Consistency is key 👉🏻 populate your boards with fresh, relevant content regularly, especially leading up to and during the holiday season. This not only keeps your audience engaged but also increases the likelihood of your pins getting noticed amid the competitive holiday content landscape.

Once the holidays are over, you have several options for handling these seasonal boards. While you can make them secret to de-clutter your profile, deleting them is not recommended.

Don't just create a seasonal board and forget about it!

These boards have the potential to continue driving traffic and interest long after the season has passed.

Pinterest's own data suggests significant growth in holiday-related searches, making it a missed opportunity if these boards are not optimized for future use.

Consider moving them to the bottom of your board list during off-season months, but start rejuvenating them at least three months before the next relevant holiday. By doing so, you leverage Pinterest's growing interest in holiday categories to funnel traffic to your website, thereby optimizing your boards for both seasonal relevance and long-term engagement.

Read more regarding Pinterest Boards and how to create them.

This blog article is updated with the help of AI on 28 October 2023.

Nellaino

200+ Holiday Keywords for Pinterest Marketing

Why Keywords Are Your Secret Weapon for Holiday Pinterest Success

The Timing Factor: When to Kickstart Your Pinterest Holiday Keyword Research

Top Themes and Topics to Blog for Visibility This Holiday Season

Seasonal Keyword Strategies: A Deep Dive

Optimizing Seasonal Holiday Boards: A Guide to Pinterest Visibility