5 key Pinterest Strategies Every Business Needs to Know
Are you looking to diversify your digital marketing channels? Pinterest might be the untapped resource you've been searching for.
👉🏻 This article will guide you through five essential Pinterest strategies that can help your business flourish.
Why should you care? Because Pinterest is more than just a platform for recipes and DIY projects. It's a powerful tool for driving traffic, increasing brand awareness, and boosting sales.
Why Pinterest is a Game-Changer for Businesses
The Untapped Potential of Pinterest 📌
Pinterest is not just a social media platform. It's a visual search engine with over 450 million active users and the majority of the users are females. That's a huge amount of people who love visuals in some form and want to be inspired.
🆘 But be warned: while Pinterest strategies may seem straightforward on paper, their implementation can be complex and requires a nuanced approach.
When leveraging Pinterest for business growth, patience is essential. Achieving organic growth in terms of account followers and impressions isn't an overnight success story on this platform.
To witness tangible outcomes, a long-term commitment is often required. Based on my firsthand experience, a six-month timeline is generally the benchmark for observing significant results.
Personal story: Initially, I started using Pinterest on a personal level but quickly integrated it with my previous blog. The impact on my blog's traffic was nothing short of phenomenal. Although the blog was in Finnish, it attracted a predominantly English-speaking audience. The compelling content I pinned led these users directly to my blog, amplifying its reach substantially.
The focus of my earlier blog was aligned perfectly with the interests of Pinterest users at the time, featuring DIY projects, vintage aesthetics, and visually appealing photography.
5 Essential Pinterest Strategies for Businesses
Pinterest serves as a significant source of inspiration and is a must-use platform for businesses with a strong visual component.
If your brand thrives on visual content, integrating Pinterest into your digital marketing strategy is imperative. 🎉
The platform offers immense potential for customer acquisition and audience expansion, making it a valuable asset for business growth.
These five advanced Pinterest marketing strategies are tailored for seasoned Pinterest users who have already established their business accounts on the platform.
1. Craft a Compelling Brand Story Through Your Pins and Boards
You're actively engaged on Pinterest, pinning daily across multiple boards that you update weekly. You do SO much but don’t see real results!
It's time to pause and reassess! 🧘🏻♀️
You're already aware that Pinterest is a visual powerhouse. Begin to strategically harness its visual capabilities without overwhelming your audience. Visual storytelling is a cornerstone of effective Pinterest marketing.
⚡️ Action Steps:
Identify Your Brand Aesthetics: Know the color palettes, moods, and styles that resonate with your target audience.
Pin Consistently: Consistency in your pinning schedule helps in keeping your audience engaged.
Ask yourself: Do you know well enough your brand story to tell it via a group of pins? Can you identify your dream client on Pinterest?
👉🏻 Unleash your imagination and grab a pen and paper—or hey, even a cocktail napkin will do! It's time to brainstorm like a Pinterest pro. Here's your creative roadmap:
Paint a Portrait of Your Dream Pinner: Dive deep into the psyche of your ideal Pinterest client. What keeps them up at night? What are they passionate about? Sketch out a vivid profile that goes beyond the basics.
The Treasure Hunt: List down the Sherlock Holmes-esque steps you'll take to find these dream clients in the vast Pinterest universe. How will you make that magical first connection?
Your Pinterest Vision Board: What are your grand ambitions on this platform? Whether it's becoming the go-to source for vegan recipes or the queen of DIY crafts, set your sights high and define those goals.
The Aesthetic Code: Decode the visual language of your dream clients. Are they into minimalist Scandi-chic or do they lean more towards boho vibes? Nail down their color palettes, moods, and even the patterns that make them click.
The Brand Fan Club: Identify the brands and influencers that your ideal clients are obsessing over. This will give you a 360-degree view of their world.
Spy Games: Take a sneak peek at your competitors' Pinterest followers. What are they like? Could they be part of your tribe too? Make a strategic decision about whether to follow them.
The Perfect Pin: Where will you unearth those eye-catching, scroll-stopping, keyword-optimized images for your pins? Make a list of your go-to sources.
The Lifestyle Quotient: What's the vibe you want to radiate? Whether it's the thrill of adventure travel or the cozy allure of home-baked treats, define the lifestyle elements that your brand embodies.
Each of your boards is a part of your business’s overall story. Your boards are chapters of your visual story. Your pins are telling that story one by one. So, each and every pin counts.
You could easily find great examples of visual storytelling on Pinterest if you need inspiration for your own brand. Read my other blog post about storytelling.
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Case Madewell
Madewell, the fashion brand, has turned their Pinterest boards into a visual symphony of storytelling. It's not just a catalog. It's a mood board for a life well-lived, a life their audience either aspires to or is already savoring.
Madewell's boards are a curated tapestry, woven with their own product images but also generously sprinkled with gems from other pinners.
It's like walking into a chic café that serves both your favorite coffee and introduces you to a new blend you never knew you needed.
This isn't just about showcasing a product line. It's about creating a lifestyle that their audience yearns to step into.
Madewell is essentially crafting a siren song of a life so appealing, you can't help but want their products as your co-stars.
Imagine the places where Madewell envisions their clothes taking you.
It's not just a dress. It's a sundress for that golden hour on a Santorini rooftop. It's not just a pair of jeans. It's the comfort you need as you explore the cobblestone streets of a quaint European town.
Madewell's Pinterest boards are an invitation to a life of adventure, filled with sun-soaked beaches, bustling cities, and the kind of European flair that makes you want to sip espresso at a Parisian café.
They're not just pinning images. They're pinning experiences — ones so vivid you can almost smell the sea salt and taste the artisanal cheese.
And here's the kicker: Madewell isn't aggressively pushing a sale. Instead, they're offering inspiration, urging you to live life the "Madewell way." It's not just marketing. It's artistry. And on Pinterest, that's pure genius.
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2. Engage Your Audience Through Curated Pins
Curation is not just about pinning - it's about pinning strategically. Your pins should not only be visually inspiring but also of excellent quality.
The images that you pin should be visually inspiring and in good quality, actually I prefer excellent quality. 😃
⚡️ Action Steps:
Keyword Optimization: Use relevant keywords in your pin titles and descriptions to make them easily searchable.
Check Links: Always verify that the pins link back to credible and relevant sources.
Call-to-Action: Encourage user interaction by including a compelling call-to-action in your pin descriptions.
Think of each of your pins as a mini-story. The title of the pin is the opening line that hooks your reader. 📚
What tale are you spinning with this pin? Make it clear, make it compelling.
Your pin descriptions should be a treasure map, guiding users to the "X marks the spot" of your content. They should know what they'll unearth and how to use it. Sprinkle in your most potent keywords like you're seasoning a gourmet dish — across your pins, boards, and even your profile.
Don't just pin 👉🏻 create masterpieces!
Don't forget those call-to-actions! They're your "coming soon" sign 🔜 that gets people lining up.
Your board covers can also be a visual symphony, each playing a different note but together creating a harmonious melody. It's your brand's aesthetic, told in a language so universal, it needs no translation.
And if you're curating content from other pinners, be the Sherlock Holmes of Pinterest. Investigate the link behind each pin. Is it leading where it claims to? Is the source reputable? You don't want to be the one passing off fool's gold as treasure.
3. Inspire Others with High-Quality, Shareable Pins
The more shareable your pins, the greater their reach. This is crucial for viral marketing and increasing your brand's visibility.
👉🏻 Try to create a lifestyle and a story around your own pins. Only that way you can really gain more followers that are interested in your products/services, and your style and aesthetics.
People should be excited about your visual story that you're telling in your pins and boards. They should be inspired by your pins so much that they start following you on Pinterest.
The quality of your pins is crucial. Use high-resolution images and compelling captions to make your pins more shareable.
Start creating an authentic visual story around your brand.
⚡️ Action Steps:
High-Resolution Images: Always use high-quality, high-resolution images for your pins.
Compelling Captions: Write captions that not only describe the pin but also engage the reader.
4. Utilize Pinterest Analytics
Understanding Pinterest analytics can provide invaluable insights into user engagement, popular pins, and overall reach.
Imagine stepping into a control room where every dial, lever, and screen is tailored to decode the enigma that is your Pinterest audience. Welcome to the realm of Pinterest Analytics — a digital Aladdin's cave brimming with golden insights and jeweled data. 📈
Analytics is not just numbers and graphs; it's the heartbeat of your Pinterest strategy. Here, you can uncover the secret recipe that makes your pins go viral or the hidden rhythms of user engagement.
It's like having a crystal ball 🔮 that doesn't just predict the future but helps you shape it. So, don your data wizard hat and conjure strategies that resonate, engage, and convert.
⚡️ Action Steps:
Monitor Key Metrics: Keep an eye on impressions, click-through rates, and save rates.
Adjust Strategy: Use the analytics data to refine your Pinterest strategy continually.
A/B Testing: Experiment with different types of content and monitor how they perform.
5. Consistency is Key
Consistency in your Pinterest strategy can make or break your success. This includes consistent pinning, consistent quality, and consistent messaging.
⚡️ Action Steps:
Branding: Ensure that your pins and boards align with your brand's aesthetics and messaging.
Pinning Schedule: Create and stick to a regular pinning schedule.
Imagine your Pinterest account as a living, breathing canvas, where every brushstroke — from your blog image designs to your keywords to your photo alt tags, pin descriptions, board descriptions and your profile description (not to forget your Pinterest account name!) — contributes to a masterpiece.
It's about crafting a narrative so compelling that it becomes the heartbeat of your brand. Your pin frequency, your color schemes, the moods you evoke — they're all verses in your brand's core. You really need to show who you are and what your business/brand is all about!
The most magnetic content is often deeply personal, yet meticulously curated. Sounds like a paradox? It's not.
🧑🏻🦳 Authenticity is your secret weapon, and it's born from a profound understanding of your brand values and the souls that fuel your business. So, go ahead, bare your brand's soul to your audience. Turn your boards into immersive experiences that make your products not just desirable, but irresistible.
The main thing is that you should know your business and brand inside out to be consistent when creating and showing your visuals. Give yourself to your audience. Create experiences via your boards. Create hunger for your products and/or services.
Engage all senses with your visuals. For example, a picture of hands delicately touching can evoke sensations of intimacy and closeness, transporting your audience into a realm of tactile emotion.
Elevate your storytelling by setting it against the backdrop of dreamscapes and idyllic locales. It's not just about showing products. It's about inviting your audience into a world where those products come to life. A world so vivid, so personal, and so intrinsically aligned with your brand that it turns casual pinners into devoted followers.
Any thoughts?
This blog article is updated with the help of AI on 30 October 2023.